Indus : India’s Own Play Store
PhonePe, the popular Indian digital payments platform, has launched its Indus Appstore, marking a significant step towards creating a homegrown alternative to Google Play Store. This app store caters specifically to Indian users, offering several features and benefits tailored to their needs and preferences.
Key Highlights:
- Localized experience: Indus Appstore is available in English & 12 Indian languages, allowing users to browse and search for apps in their preferred language. This caters to the diverse linguistic landscape of India and makes app discovery more accessible for millions of users.
- Wide app selection: The Indus app store features over 2 lakh mobile apps and games across 45 categories, ensuring users have access to a variety of options for their needs.
- Engaging discovery: Indus Appstore introduces a unique short-video based discovery feature, making the process of finding new apps more interactive and enjoyable.
- Developer-friendly platform: To attract developers, Indus Appstore offers incentives like no app listing fees for one year and the freedom to use their preferred third-party payment gateway without additional charges.
Overall, PhonePe’s Indus Appstore has the potential to significantly impact the Indian mobile app ecosystem by offering a localized, user-friendly, and developer-friendly platform. Its success will depend on its ability to attract a critical mass of users and developers, but the initial features and approach seem promising for a more inclusive and competitive app experience for Indian users.
Thanks for reading 🌸
- Avinash Khodke (Tech Lead, Prepbook)
